Coty Prestige will extend its Davidoff Adventure franchise in February 2010 with a new version, Davidoff Adventure Eau Fraîche. The scent will again be fronted by actor Ewan McGregor in selected markets worldwide.

The line is being positioned as ideal for the rugged yet handsome adventurer, the escapist free spirit who revels in the freshness of nature after a hard day’s exploring.

As its name suggests, the juice is green and fresh, in contrast to the hot spices and fiery temperament of the original Davidoff Adventure fragrance.

The top opens on notes of green mandarin, bergamot and neroli, building to a heart of ginger and basil. The base is a blend of cedar wood, vetiver and musk.

The flacon, designed to evoke the classic adventurer’s hip flask, is transparent, to showcase the cool green fragrance within. The outer carton sports a green, leather-look design with saddle-stitch edging.

The advertising campaign features McGregor standing alone, next to his motorbike, enjoying a solitary moment at sundown next to a river.

The visual aims to evoke the excitement of the actor’s real-life adventures: Long Way Round, his 20,000-mile round-the-world motorcycle journey in 2004; and his latest expedition Long Way Down, from the northernmost point of Scotland to the southernmost tip of Africa.

Davidoff Adventure Eau Fraîche will be available as a 50ml and 100ml edt, plus a 150ml shower gel and 75g deo stick. The recommended domestic price points are around €50, €65, €19 and €21, respectively.

Forrás: The Moodie Report

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